Small Business Advertising Ideas on a Budget


Small Business Advertising Ideas on a Budget

Advertising and marketing is often the most neglected aspect of a small business. Business owners are so busy serving customers and taking care of their employees that they sometimes forget to toot their own horn. A big challenge in business is growing and attracting new customers while also taking care of the loyal ones you … Continue reading Small Business Advertising Ideas on a Budget

Taking Advantage of a Slow Period in Business


Sometimes business is slow. Depending on your type of business, there could be downtime as the end of the year approaches.  Your customers and clients prepare for family gatherings, shop for gifts and take vacations. Downtime doesn’t have to be bad for business though. If you plan for slow periods, then you can use them … Continue reading Taking Advantage of a Slow Period in Business

The Power of Referrals


Are you doing all you can to get new business and retain longtime customers? MidSouth Bank teller Patsy Poirier keeps the “Four Rs of Referral” taped to her desk. She received them during a training seminar and knew the information was something she didn’t want to forget. Recognize an opportunity. Respond to a need. Review … Continue reading The Power of Referrals