Advertising and marketing is often the most neglected aspect of a small business. Business owners are so busy serving customers and taking care of their employees that they sometimes forget to toot their own horn. A big challenge in business is growing and attracting new customers while also taking care of the loyal ones you … Continue reading Small Business Advertising Ideas on a Budget
We’ve all heard the term SEO, which stands for search engine optimization, but what does it mean and how should we be using it? Many small businesses don’t use SEO to their advantage. SEO can determine whether you gain or lose a sale when customers search for your business online before buying. The right online … Continue reading SEO Crash Course for Small Businesses
An important investment for any small business is technology, because most businesses cannot operate without computers or software programs these days. When considering an annual budget, upgrades for technology and related services should be at least one line item. Office technology can make your job and your employees’ jobs easier and more efficient, thus justifying … Continue reading Does Your Office Technology Need a Refresh?
Time is money, at least to many people. Simplifying your finances can save not only time but also reduce stress and possibly put more money in your pocket in the long run. Being able to see a clear picture of your financial situation is invaluable. Money matters often seem unmanageable or overwhelming, but these 10 … Continue reading 10 Ways to Simplify Your Finances
Financial Mistakes Small Businesses Make Here are six of the most common financial mistakes small business owners make and how to avoid them. Starting your own business is an exciting time filled with possibility. There are a ton of decisions to be made, from location to hiring and marketing. While many small businesses see success … Continue reading Common Financial Mistakes Small Businesses Make
A new year brings new opportunities and also new challenges. Being open to change is vital to success in business. Opening your mind to new ideas, processes and customers can take your business in directions you never thought possible. According to a 2016 survey by global consulting firm Deloitte, executives “recognize both that the future … Continue reading Grow Your Business