It’s no longer enough to deliver great customer service with a smile. Today’s customers are savvier than ever and want what they want the exact way they want it. They expect you to go above and beyond their expectations, because if you don’t, your competitor will. Consider this fact from the White House Office of Consumer Affairs: A loyal customer is worth up to 10 times as much as their first purchase.
When evaluating your customer service strategy, it’s always good to know what your competition is doing. That doesn’t mean you have to match their price, but you do need to buy viagra in walmart can you order antabuse online add value wherever you can. Why you’re the best at what you do can be communicated through traditional advertising, social media or an e-newsletter.
It’s a safe bet that most — if not all — of your customers are online. They are going to be talking about their experience with your business on social media, so keep your accounts up to date, your address, hours and phone number accurate, and monitor reviews and comments. Quickly addressing a customer concern could result in your keeping their business rather than losing it.
Going the extra mile in situations like these will result in satisfied customers and hopefully word of mouth advertising. You want your customers to tell their friends and family what you did to best serve them. Training your employees and salespeople to cultivate a relationship with customers, help solve their problems and ask what your business can do better will keep them coming back.
You also have to keep in touch with these loyal customers so that they don’t forget about you. Picking up the phone, sending them a message on social media or getting them on your email list will keep your business in the front of their mind. Let customers know when you’re open, how they can best contact you and what you can do for them today.
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