Advertising and marketing is often the most neglected aspect of a small business. Business owners are so busy serving customers and taking care of their employees that they sometimes forget to toot their own horn. A big challenge in business is growing and attracting new customers while also taking care of the loyal ones you … Continue reading Small Business Advertising Ideas on a Budget
Too much cash is a great problem to have, but how much is too much and what do you do with it? First, you need to determine how much cash you need to keep your business safely running. The general rule is enough to cover at least two months of overhead. You can also open … Continue reading What to Do with Excess Cash: 5 Ideas to Ponder
We’ve all heard the term SEO, which stands for search engine optimization, but what does it mean and how should we be using it? Many small businesses don’t use SEO to their advantage. SEO can determine whether you gain or lose a sale when customers search for your business online before buying. The right online … Continue reading SEO Crash Course for Small Businesses
No matter the size or type of your business, you’re probably finding that at least some customers want to pay by credit card. Even if you’ve operated mainly on cash or check payments in the past, you will lose customers if you’re not set up to accept credit cards — and even other forms of … Continue reading How to Find the Best Merchant Services Provider for Your Business
Employee spending can add up fast and also lead to fraudulent behavior if left unchecked. Managing employee expense reimbursements can be challenging, especially for a small business. As a business owner, you need to know what you’re reimbursing for, while also being fair to employees. Here are four tips to help keep expense costs down … Continue reading How to Effectively Manage Employee Expenses
An important investment for any small business is technology, because most businesses cannot operate without computers or software programs these days. When considering an annual budget, upgrades for technology and related services should be at least one line item. Office technology can make your job and your employees’ jobs easier and more efficient, thus justifying … Continue reading Does Your Office Technology Need a Refresh?
Project: Time Off — a national movement to transform American attitudes and change behavior — reports that 80 percent of workers said they would take more time off if they felt supported and encouraged by their bosses. Beginning in 2000, vacation usage in our country started to fall and has steadily declined since. Some employers … Continue reading Is Paid Time Off a Good Fit for Your Business?
When you hire an employee, there’s salary or hourly wages to consider, but that’s just the starting point for the true cost of a new hire. How do health insurance, payroll taxes, workers compensation insurance and more factor into the big picture, not to mention various hidden costs like work space and training? Using an … Continue reading How Much Does an Employee Really Cost?
Lots of us resolve to make major changes in our personal lives and health as a new year begins, but did you know that business owners also believe it’s the best time to boost their employee culture? Now is a great time to introduce and help establish new habits and lasting motivation. As a business … Continue reading 8 Ways to Motivate Employees
There are plenty of ways that new tax laws in Washington will affect your bottom line, but not until you file your 2018 taxes. You can still take advantage of 2017 tax breaks now and then start planning for changes next year. Depending on how you and your business will be affected, it might be … Continue reading Is the New Tax Law Good for Business?